Problem

Taqueria del Sol is a fun, funky restaurant located in Atlanta, GA. They’re dining style is fast-casual with refined, eclectic flavors. With Southwestern, Southern, and Mexican dishes, Taqueria del Sol has fans returning again and again. However, this identity doesn’t reflect the atmosphere of their restaurant or the quality of their food.

Solution

This revised Taqueria del Sol identity now looks refreshing and modern, like many of their menu items. The sun remains a key feature of the mark, but has been cleaned up and simplified. The typography uses a more refined slab serif while remaining friendly and inviting. Blue has also been added to the mark to compliment the yellow and orange.